Wednesday, August 22, 2007
Pizza Hut Inc. is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location) buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is a subsidiary of Yum! Brands, Inc.. YUM! restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries..
History
The most commonly sold food at the restaurants is the "Pan Pizza", which usually comes in four different sizes including Personal Pan (which is an individual serving), Small, Medium, and Large, although most stores have done away with the small size. They come in a variety of toppings, including "specialty" styles, which consists of Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, and Super Supreme, which is Pizza Hut's most expensive pizza. Pan Pizza has a thicker crust than most other commercially available pizzas. Unlike most of Pizza Hut's competitors (such as Domino's deep dish or Papa John's Perfect Pan), Pizza Hut does not charge extra for its pan pizza.
In addition to the Pan Pizza, Pizza Hut also sells "Stuffed Crust" (with the outermost edge wrapped around a coil of mozzarella cheese); "Hand-Tossed" (which is more like traditional pizzeria crusts); "Thin 'N Crispy" (a thin and crispy dough which was the original crust); "Bigfoot", which is a two-foot by one-foot square cut pizza; and the Dippin' Strips pizza, which is similar to a Sicilian pizza but is cut into small strips that can be dipped into a number of sauces. Another is the "Edge" pizza, where the pizza is baked with no puffy crust, and the toppings reach nearly to the edge of the pie.
Pizza Hut has experimented with new products frequently. Less successful ones have been discontinued. These include Chicago Dish Pizza and Sicilian pizza; the Sicilian Pizza made a 2006 comeback as the Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the "Cheesy Bites", similar to the "Stuffed Crust" except the crust has been divided into bite-sized pieces that can be pulled apart; and the "Insider", where a layer of cheese is in between two layers of dough.
Pizza Hut also has a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, hot and mild chicken wings, boneless wings, chicken munchers, jalapeño poppers, and garlic bread.
Depending on the size, Pizza Huts also may offer pasta dinners such as Spaghetti and Cavatini - a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels). They often come with a side of garlic bread. Some Pizza Huts also serve lunch and dinner buffets with numerous types of pizza, breadsticks and pastas, as well as a salad bar.
A new, upscale concept was unveiled in 2005, called "Pizza Hut Italian Bistro". The concept, unveiled at fifty locations nationwide, is similar to a traditional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro; toasted sandwiches and other foods are also offered. Pizza Hut Bistros still serve the chain's traditional pizzas and sides, as well.
Products
Pizza Hut restaurants are located throughout the world. Based on their location and the culture of the people, Pizza Hut often offers different menu choices in these countries than in the United States and Canada.
International operation
The menu has recently been simplified, there are now only five types of bases available, Pan Pizza, "The Italian" (A more traditional style pizza), "The Edge" (A really thin base with no crusts, cut into 16 squares, rather than traditional slices), stuffed crust, and the reintroduction of the "Cheesy Bites" pizza but with an addition of a tangy tomato fondue.
In addition the menu offers a buffet; all you can eat "under terms and conditions", for pizza only or for a combination of pizza, pasta, and salad.
It is also now possible to order Pizzas over the internet.
UK & Ireland
In Australia, Pizza Hut has followed a different model—after an initial attempt to introduce Pizza Hut restaurants as in the United States and the United Kingdom, Australian Pizza Huts now generally operate as take away and delivery operations with all orders processed by two major call centers located in Brisbane and Sydney. Originally, Australian Pizza Huts were full service sit-down restaurants, but were scaled back due to increased competition from other fast food chains (however some sit-in restaurants remain). Australian Pizza Hut restaurants currently compete with Domino's, Pizza Haven, Eagle Boys and various other pizza stores.
Australia
Pizza Hut established itself in Greece in 1990. There are a total of 41 locations across Greece. They are located in: Athens (32 locations), Corfu (1 location), Crete/Heracleon (1 location), Patras (1 location), Rhodes (1 location), Thessalonica (4 locations) and Zakinthos (1 location) (Source:[1]). Pizza Hut offers in Greece a variety of choices based on the local tastes, such as 'Greek Lover's pizza' and 'Cyprus Lover's pizza' with the first having feta cheese and the latter halloumi cheese among other ingredients.
Greece
Pizza Hut is one of the most popular fast food outlets in Bangladesh. Currently there are two outlets, one in Dhaka(Gulshan-1) and the other at Chittagong (GEC Mor). Another 2/3 outlets are set to start operations soon. All foods served in the outlets in Bangladesh are halal. An all you can eat bonanza is served during the holy months of Ramadan. The menu in Bangladesh does not have any localized content nor home delivery, unlike Pizza Huts all over the sub-continent, however free Pepsi refills and some small gifts are only available to djuice (a mobile phone package) subscribers at every purchase.
Bangladesh
Pizza Hut in Sri Lanka is one of the first variety chain stores in the country. Currently Pizza Hut offers an online ordering system which delivers to the following outlets: Colombo, Negombo, Kandy, Kiribathgoda, Kotahena, Colpetty, Union Place, Rajagiriya, Havelock Rd., Malabe, Dehiwala, Nugegoda, Thalawathugoda, Moratuwa, Maharagama and Wattala.
Sri Lanka
In Malaysia, Pizza Hut offers toppings that do not contain pork to comply with the Muslim majority; instead, substitutions made with chicken or turkey are used. There are also different toppings that reflects the country's cuisine, for example, satay.
Singapore
Pizza Hut opened its first restaurant in 1984, and now currently operating more than 130 dine-in restaurants, delivery units, express counters and six Pizza Hut Bistros throughout the Philippine archipelago. Most of the Pizza Hut franchises in the Philippines are located in shopping malls. The Philippines is one of only two countries in the world where Pizza Hut serves chips.
The Philippines
Pizza Hut first started operations in Pakistan by opening its first restaurant near Bank's Square on Mall Road in Lahore. It then expanded to Karachi and Peshawar. Now it also has restaurants in Faisalabad, Rawalpindi, Islamabad, Quetta and Multan. The topping Chicken Tikka which is now used in franchises in India was first used in restaurants in Pakistan.
Pakistan
Pizza Hut came to India in 1996 with a dine-in restaurant in Bangalore, that had special vegetarian pizzas. In addition to traditional toppings, it incorporates Indian favorite foods such as Chicken tikkas, Lamb korma and other dishes, in its list of innovative toppings. Along with pizzas, the menu features appetizers such as garlic bread and soups, fresh salads, oven-baked pastas and choice of ice-cream sundaes. They have some American and Italian foods other than just Indian foods. They have pepperoni pizzas as well as cheese and the like. They have different types of meal orders such as the Four Course Menu. In the Four Course Menu you can get garlic bread (with or without cheese), a small bowl of soup (mushroom or tomato basil), a small personal pan and a desert of mango ice cream.
Pizza Hut now has a presence in many major Indian cities such as Bangalore, Chandigarh, Ludhiana, Jalandhar, Udaipur, Lucknow, New Delhi, Mumbai, Kolkata, Kanpur,Chennai, Pune, Surat, Jaipur Puducherry, Coimbatore, Amritsar, Cochin, Agra, Hyderabad (with multiple branches in many of those cities), Ahmedabad,Indore,Mangalore,Mysore,Visakhapatnam and Bhubaneswar.
India
In Israel, Pizza Hut is kosher in order to accommodate Jewish law. Most places in the world, Pizza Hut pizza is not certified as Kosher.
The popular slogan there is:
Great pizza under one roof Israel
The first Pizza Hut in Hong Kong was opened in 1981, in the basement of The Landmark (demolished in 2000 with the Landmark East portion of the complex). It currently has 54 restaurants over Hong Kong, 34 being "express" restaurants and 20 being full service restaurants
"Pizza Hut Hong Kong" is notable for its menu with half of the pizza selections that are thousand island sauce based. Also, along with pizza, pasta, lasagna and baked rice are equally emphasized in Hong Kong's Pizza Hut outlets.
Hong Kong
Recently, many Pizza Hut restaurants have opened throughout Austria, most notably in Teesdorf.
Austria
Pizza Hut entered the German market as "Pepsi Food Services" in 1983. Currently, there are 69 locations throughout Germany (not counting the Pizza Hut locations on US military bases run by AAFES), German corporate headquarters are located in Düsseldorf. The first Pizza Hut opened in Frankfurt am Main in 1983. Pizza Hut employs approximately 2,600 people. Pizza Hut Germany consists of the traditional Pizza Hut restaurant with the full menu as well as Pizza Hut Express locations (found mostly in large train stations such as Cologne and Frankfurt) which sell Personal Pan Pizzas as well as pizza by the slice. Combined KFC/Pizza Hut locations are found in Augsburg, Bochum, Darmstadt, Frankfurt (Hauptwache), Hamburg, Kaarst, Cologne (Frankfurter Straße near Cologne/Bonn Airport) and Paderborn. These combined locations sell mainly KFC products with a limited Pizza Hut menu (similar selection as described in the Pizza Hut Express concept). The prices are the same across Germany.
Germany
The first Pizza Hut in Mainland China was the restaurant at Dongzhimen in Beijing, opened on December 1, 1990. As of 2005 there are nearly 200 restaurants in more than 50 cities, such as almost all the provincial capitals and large cities such as Shanghai, Tianjin, Chongqing, Guangzhou, Nanjing, Shenzhen, Hangzhou, Wuhan and Changsha. In China, Pizza Hut is marketed as a dine-in restaurant, serving sangria and escargot as well as the traditional pizza (including traditional toppings and others like tuna).
Mainland China
In October 2003, Belgrade got its first Pizza Hut restaurant. The restaurant is situated in Makedonska Street 44 in the heart of Belgrade. This Pizza Hut offers pizzas, pastas, salads and starters, as well as coffee, cakes, and ice cream. In early 2004, Pizza Hut introduced Take–Away as a new service.
Serbia
Pizza Hut was and is a big hit in Egypt. It was one of the first fast food chains that opened in Egypt, after KFC & Wimpy and before McDonald's. It now has many outlets all over the country. Pizza Hut serves Pan Pizza, Thin n' Crispy and Stuffed Crust, with all the basic toppings, however no pork, ham nor bacon are available to please the Muslim majority. Pasta, salads and desserts were introduced in 2005. Before that Pizza Hut was only known for its pizzas, with few other choices. That was changed as a result of heavy competition with other pizza chains.
Egypt
The first Pizza Hut outlet was opened in the capital Sofia near the National Football Stadium in June 1995. It became a hit and now there are more than 10 outlets in Bulgaria. Since 1996 Pizza Hut offers a Take Away service.
Bulgaria
There are some Pizza Hut outlets in São Paulo and in other cities in the Southern part of the country. The first Pizza Hut in Northern Brazil opened in Belem, Para in 2005. Like many other Brazilian pizza restaurants, Pizza Hut in Brazil also offers various desert pizzas with various toppings including chocolate and caramel.
Brazil
Pizza Hut opened its first outlet in the Netherlands in 1973; it is still operating at the same location in The Hague. This outlet was the first Pizza Hut in Europe. Pizza Hut isn't that much of a success in the Netherlands: in 1997 there were about thirteen outlets, but as of 2007, there are only three locations left - The Hague, Scheveningen and Rotterdam. There also used to be five Pizza Hut Express counters at railway stations across the Netherlands. These have been taken over by New York Pizza (a big rival in the Netherlands). (Source: Pizza Hut Netherlands)
The Netherlands
In 1984, Pizza Hut opened its first location at the Basilix Shopping Center in Brussels. 1996 saw the introduction of Pizza Hut's Cheezy Crust recipe. In 2001, all Belgian Pizza Hut locations were franchised and a 5-year projection of opening 5 new locations a year was set. The following locations were added over the past 5 years: Lochristi (2001), Antwerpen (new delivery locations, 2002), Brussels (new delivery locations, 2002), Anderlecht and Wezembeek (Pizza Hut Take Away locations converted into delivery units, 2006), Burcht (new full-service restaurant, 2006) and Evere Pizza Hut Take Away locations converted into delivery unit, 2006). A delivery service is offered for the Antwerpen and Brussels locations. Today, there are 69 locations all across Belgium. (Source: Pizza Hut Belgium Timeline)
Belgium
Luxembourg's first location opened in its capital on December 9th, 1987. Two more locations were added on July 12th, 1994 and on August 13th, 1998. Today, there are 3 locations across Luxembourg: Luxembourg Ville (opened in 1987), Strassen (opened in 1994) and Beggen (opened in 1998). Luxembourg Ville and Strassen were built as typical European Pizza Hut locations, both buildings reflect more European characteristics than the typical American architectural counterparts. In stark contrast, Beggen was built as an American-style stand-alone, red roof Pizza Hut adjacent to a Texaco gas station. Pizza Hut's menu in Luxembourg reflects the standard offering found in most European locations (Pan Pizzas/Cheezy Crust) as well as specialized variations (Italian crust). (Source: Pictures and Location info)
Luxembourg
There are 2 Pizza Hut locations in Andorra: 1 in Escaldes and 1 in Meritxell (Source Pizza Hut locations in Andorra ).
Andorra
Pizza Hut entered the Spanish market in 1980. Today, Pizza Hut Spain operates 130 locations across Spain including locations on the Balearic Islands. (Source: Pizza Hut Spain)
Spain
Pizza Hut in Japan, run by KFC Japan Ltd., began its operations in 1991 with its first outlet in Myougadani, Tokyo. They currently serve pizza with "cheesy roll" crust, which contains cheese filled rolls made of crust surrounding the pizza. They also have the "sausage roll" pizza, which has sausage inside the crust instead of cheese. (Mmm, Tok-ee-oooooo)
Japan
Pizza Hut (aka S.C. American Restaurant System S.A.) has a total of 11 locations in the following cities: Bacau (1 location, inside METRO AG), Bucharest (4 locations), Cluj (1 location, inside METRO AG), Constanta (2 locations), Iasi (1 location), Ramnicu Valcea (1 location) and Timisoara (1 location). Pizza Hut Romania's menu includes Pan Pizza, Classic and Thin 'n' Crispy crust pizzas, salads, pasta, appetizers (garlic bread, quesadillas)and desserts (cakes, brownies, mousse) as well as the Junior Menu (Pizza Junior & Dessert Junior) for kids. (Source:[2]).
Romania
Pizza Hut's main advertising slogan is "Gather 'round the good stuff". Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993-1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip, be good to your mother".
In 1994, Donald Trump and ex-wife Marla Maples starred in a commercial. The ending of the commercial showed Maples-Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce.
In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year.
In 1997, former Soviet Union President Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover.
Also in 1997 , Pizza Hut, after decades reunited "greatest of all time boxer" Muhamad Ali with real life tainer Angelo Dundee in a sentimental made for Super Bowl commercial . The Ad with a production buget set in the millions. Featured Dunee training a" hotheaded caulky " boxer played by David Bortolucci Who doen't respect his coach, till he discovers , he was the trainer of the greatest.
Another UK advert shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!"
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life.
Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000.
In Australia, 2006 saw the introduction of a mascot in Pizza Hut's advertising - "Pizza Mutt", a small dog who delivers pizzas.
Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.
Advertising
In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer, Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr.
Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001-02 season.
Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005.
Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005.
In 2005, Pizza Hut sponsored The Simpsons on Channel 4. The adverts often contained the catchphrase "Who's called the Hut?" At the same time, due to a deal that started years earlier, Domino's Pizza sponsored The Simpsons on a different British TV station, Sky One.
In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.
In the Japanese Anime, Code Geass, Pizza Hut boxes can be seen in several episodes of the Anime.
In the Japanese Anime, Darker than BLACK, a Pizza Hut branch can be seen below the detective agency in some episodes.
Recent Pizza Hut television ads use the track "Can't Get Enough of You Baby" by pop rock group Smash Mouth. Sponsorship
Pizza Hut has been a longtime sponsor of the "Book It!" program, which encourages reading in American schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons offering free or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has received criticism from some child development specialists, on grounds that the food and educational message provided to children is more harmful than helpful.
Unions
The section could be improved by integrating relevant items into the main text and removing inappropriate items.
The 1976 film The Bad News Bears has a sequence early in the film where all the coaches of the Little League teams for the upcoming season congregate at a Pizza Hut.
In the film Spaceballs, one of the villains is named Pizza the Hutt.
In the 1989 film Back to the Future Part II, the McFly family is having a Pizza Hut dehydrated pizza for dinner after being fully hydrated by a Black & Decker Hydrator. One side of the pizza has pepperoni, the other side has green peppers.
A Pizza Hut pizza can be seen in the 1991 movie, Teenage Mutant Ninja Turtles II: The Secret of the Ooze.
In the first Wayne's World movie (1992), Wayne talks about how he refuses to sell out to corporate society, then holds up a slice of Pizza Hut pizza.
In the television sitcom Friends, the character Ross Geller had his first bachelor party in the basement of a Pizza Hut.
In the film Clerks II, the main characters, en route to work at the fictitious Mooby's fast food restaurant, pass a number of actual fast food franchise restaurants dotting Route 35 in Middletown Township, New Jersey; one happens to be a Pizza Hut.
Pizza Hut was prominently featured in the 2006 film, The Benchwarmers. Whenever a baseball team wins a game in the film, it goes to celebrate at Pizza Hut. Furthermore, the character played by David Spade tries to win over a girl who fills the salad bar at Pizza Hut with the line "I like salad". The final celebration in the film takes place at the restaurant.
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